We use cookies to optimize the functionality of our website and for certain marketing purposes. You agree to our use of cookies by clicking on 'Allow Cookies' or by continuing to browse this website. Click here to display Privacy and Cookie Policy.
B2B Sourcing Platform for Build, Interiors and HVAC

Apple Park’s Steve Jobs Theater revealed

20.09.2017
Apple Park’s Steve Jobs Theater revealed

Image: Apple

 

As Apple fans (and many non-Apple fans) the world over will have been aware, last week, Apple CEO Tim Cook officially revealed the new iPhone X. 

 

In doing so, he also unveiled the new Steve Jobs Theater, the latest addition to the extravagant, multibillion-dollar Foster + Partners-designed campus.

 

Said to be the venue for future product launches, the auditorium hosted Tim Cook’s keynote address, with a presentation of the building and the company’s long-awaited new products.

 

Mostly below-ground, the 1,000-seat auditorium is covered with a circular pavilion that features a slim carbon-fibre roof (the largest in the world) appearing to float over a 6m tall structural glass wall.

 

Inside, a glass elevator on helical guide rails, a world-first, spirals downwards to rotate the car 171 degrees between levels. Two sculpted-stone stairways culminate in a tight, compressed space, surrounded by three stone walls and a stainless-steel drum made of sliding panels. 

 

Great care was given to the layout and seating arrangement of the auditorium to ensure the closest relationship between presenter and audience. After an event, the rear wall re-opens to reveal a sun-lit gathering space.

  

steve jobs

Image: Duncan Sinfield/YouTube

 

“The Steve Jobs Theater is a place for us to gather. It provides an opportunity for our friends and visitors to experience Apple Park and, from time to time, share in the excitement of our new products. We worked incredibly hard to create a uniquely simple and beautiful environment,” said Sir Jonathan Ive, Chief Design Officer at Apple.

 

Located on a slight hill-top, separated from Apple Park’s main building, the approach involves walking along a winding path through greenery, intended to offer the opportunity to slow-down.

 

Planted with native drought-resistant trees and plants, “Apple Park is designed to be seamless with nature," said Cook, who took over as CEO after Steve Jobs in 2011. "It's open, it’s transparent and it brings the outside in."

 

The main ring-shaped building in Apple Park, nicknamed ‘the spaceship’, is said to have been housing employees since April 2017 but is not set to be finished until the end of 2017.

 

Next Article :
News You May Be Interested In
Other Interesting News Articles for you