MosBuild Summit: show results are all down to successful planning
MosBuild’s organisers are already planning the anniversary edition for 2019 – 25 years of the largest building and finishing materials exhibition in Eastern Europe and the CIS. Only a well-thought out strategy can guarantee success. To make sure that the forthcoming event is a perfect fit with market requirements, MosBuild’s organisers drafted a detailed development programme, Industry Leaders’ Summit at the end of May.
The MosBuid Summit took place in the very heart of Russia’s capital – in the former Hotel Moscow, which now goes by the name of Four Seasons Hotel. The leading manufacturers of construction and finishing materials gathered in the splendid Chaikovsky ballroom, representing such high-profile players on the market as Roca, Palitra, Hansgrohe, Saint-Gobain, Cersanit, Siegenia, Villeroy & Boch, Alta-Profil, Unitile, Veka, Rehau, ABC Farben, Espocada and Euro Décor.
MosBuild Summit participants in the Chaykovskiy Hall
In his opening address, Dmitry Zavgorodniy, Managing Director of ITE in Russia, the organisers of MosBuild, said: “In 2018 MosBuild recorded growth in all areas and confirmed its status as the leading platform for professionals. We are already starting our preparations for our 25-year anniversary exhibition. For this purpose we are creating a Board of Experts, consisting of representatives of leading Russian and foreign companies, the heads of industry associations, the representatives of the ministries and departments affected by the sector, representatives of the exhibition centre, designers and also representatives of specialist mass media outlets. The function of the Board of Experts is to identify the development drivers for MosBuild, the new format of the content programme and new opportunities for the exhibition’s participants and visitors.”
The team from MosBuild showcased the exhibition roadmap and started the countdown to next year’s event.
Building and Interiors Industry Leaders’ Summit - MosBuild Summit
According to research entitled The Main Performance of Construction Organisations in Q4 2017, by experts at the Higher School of Economics, National Research University, the construction industry will bounce back from the crisis by the end of 2018. In a time of turbulence it is essential that the construction industry have a single communications and business platform. And that role should be played by MosBuild in 2019 And that is why we organised as part of the summit a panel session entitled “Houses for people: new opportunities on a growing market”, where speakers and experts in the construction and architectural sector pinpointed market trends.
Ivan Fedyakov, Andrey Sazonov and Yuriy Khakhanov at MosBuild Summit
In 2019 MosBuild will become a communications platform that brings together the entire buildings and interiors sector on an area covering more than 100,000 square metres in Crocus Expo, the largest exhibition venue in Eastern Europe. Business programme events will be integrated throughout the exhibition space. The design project of the exhibition space has already been selected – devised by Natalya Orlova, winner in the Design Lab competition held as part of MosBuild 2018.
Natalya Orlova, winner of the Design Lab competition
All the successful formats of the business programme will be reproduced - and a number of new ones will also appear. MosBuild Director Yakov Syromyatnikov disclosed that mega events are already being planned to celebrate the exhibition’s anniversary. A Kitchen Biennale is in the offing. Meanwhile negotiations are already under way with leading international architects and designers invited to speak at the jubilee exhibition.
Speakers at the summit included ITE Group Marketing Director Baris Onay, and also Antonio Linares, Roca Group CEO in Russia and the CIS, member of the Management Board and Chairman of the Committee for Construction and Manufacturing of Building Materials, Association of European Businesses in Russia. They shared their visions on the current situation and how MosBuild is much more than sales tool. The business platform has already been consolidating for 25 years the entire building and interior market and is driving forward brand development.
Antonio Linares, Roca Group CEO in Russia and the CIS
The 2018 exhibition is the high bar of success the organisers plan to surpass in 2019, the anniversary year. And Elena Popova, Portfolio Director of ITE Exhibitions in Russia disclosed figures that naturally make the company very proud.
In 2018 1,200 companies participated in the exhibition, while the exhibition extended over more than 80,000 square metres. In just four days MosBuild attracted 65,263 visitors, including 53,624 representatives of the exhibition’s professional target audience, with 24,000 visitors senior management (in other words, 45% of the total). Moreover, these figures have been confirmed by an official exhibition audit. The exhibition demonstrated the highest coverage of visitors from other regions and neighbouring countries: 27,508 attended MosBuild from foreign countries (Kazakhstan, Belarus and others), and also from remote Russian regions.
Yakov Syromyatnikov, MosBuild Director
MosBuild Director Yakov Syromyatnikov talked about integrating the far-reaching business programme in the exhibition space. This year 30 business events were held at the exhibition, involving 153 authoritative speakers and attended by more than 3,500 people. International stars also delivered speeches and presentations at the exhibition: from architects Kees Kaan and Arne Olsson to designers Nini Andrade Silva and Pierre Gonalon and many others. Leading Russian designers participated in a special exhibition project: Diana Balashova, Zhenya Zhdanova, Nadya Zotova, Mike Shilov, Dima Loginov, Olga Maleva and Maxim Languev. The extensive business programme focused on professionals from different areas - and this year the number of professional designers attending the exhibition was up 9%.
Building and Interiors Industry Leaders’ Summit - MosBuild Summit
MosBuild’s team is already making giant strides towards the jubilee event inspired by the motto “Let’s build the future together!”.
See you at MosBuild 2019 at Crocus Expo. Complete an application form to secure your stand today.Next Article :
The benefit is self-explanatory: how to recoup investments without leaving your stand
How do you make an impression and differentiate yourself from other companies at an exhibition? How do you make your stand memorable? At a press conference dedicated to the results of MosBuild 2018, Mikhail Chizhov, Marketing Director at Hansgrohe, explained his approach before, during and after the exhibition.
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