Day 2 at MosBuild/WorldBuild Moscow 2017: the review
With the first day done and dusted, it was straight back to business at MosBuild/WorldBuild Moscow for Day 2. As the mist slowly lifted from the top of Moscow City’s neighbouring towers, the visitors steadily returned to Expocentre in their droves. A real noticeable increase in visitors kept exhibitors on their feet all day.
Today’s business programme events proved as popular as ever, many of which were standing room only. A number of events looked at the more practical aspects of the design business such as how to write effective press releases and give engaging project presentations and interviews. Ildar Kachurin of IND Architects talked to a packed room on the intricacies of using one of the most valuable pieces in the design toolbelt – BIM (building information modelling).
Another key topic of the day was the use of fabrics. Interior designer Natalia Zorina took visitors through the main trends in interior fabrics for 2017-2018 and, more importantly, how to use them. When designing for clients, particular objects are often requested to be included – this can add a lot to an interior if used in moderation.
“The most important thing to remember when considering design trends,” explained Zorina, “is that we are not creating replicas, we are creating modern interiors.” Consideration of the client’s needs and the functionality of the space is vital for a usable stylish space.
In the pavilions, stands were abuzz with meetings and product demonstrations.
The wallpaper sector, one of the show’s largest, was buzzing with energy and the aisles packed with visitors posing for photos in front of exquisite designs.
Tatiana Drubnikova, from O-Design, a distributor of British and Swiss wallpaper brands, commented, “We’ve already seen a great many people, the pace is really fast. We’re seeing old clients as well as new clients, which is great for us, and people seem to be very interested in our collections.”
MosBuild/WorldBuild Moscow will return tomorrow and Friday 7 April at Moscow’s Expocentre.
Wall décor is a traditionally strong area of the show, and this year is no exception – the top manufacturers, designers and distributors from Russia and elsewhere will present their latest offerings to the visitors...
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